People who land on your website have a question. It is almost always a small one: "do you deliver to my area?", "is there another colour?", "what are Saturday hours?". If nobody answers right away, they close the tab and ask a competitor. Website chat has solved this for years, but the usual chat has two problems: it is either a menu bot that annoys people, or it depends on someone from the team sitting there waiting.
César for Companies does it differently. The attendant that already answers on your company's WhatsApp, with your instructions and your data, now answers on your website as well. It is the same attendant, not a copy: change one instruction and it changes in both places.
What the visitor sees
A discreet bubble in the bottom-right corner, in your brand colour. One click opens a chat panel with your company's name. The person types as they would on WhatsApp, and the reply comes in seconds, based on what you allowed: the price list, the catalogue, the returns policy document, your internal apps.
No sign-up, no "leave your email to start". If the conversation turns into an order or a quote, the attendant asks for a name and a contact at the right moment, as a person would. And if you prefer to require an email before chatting, that is a switch in the settings.
On phones the panel takes the whole screen; on desktop it is a 380-pixel card. It works with the keyboard, with screen readers, and honours the visitor's reduced-motion preference. That is not decoration: it is what makes the chat work for everyone who arrives.
What your team sees
Every website conversation shows up in Attendant, in the César for Companies panel, side by side with the WhatsApp ones, with a globe icon to tell them apart. When the attendant does not know the answer, or when the rule you wrote says to call a person, the conversation is flagged for the team. Someone takes over with one click and replies from the panel. The reply appears on the visitor's website instantly, typing indicator and all. They never reload the page, and the team can see when they are typing or when they left the page.
If the visitor closed the tab, the message stays recorded. If they come back to the site in the same browser, the conversation picks up where it stopped.
How to install
- In the panel, open Attendant. If you do not have an assistant yet, create one: give it an internal name, write how it introduces itself and what it may or may not say.
- On the Channels tab, click Install on my website.
- Enter your website's domains, for example
https://www.mystore.com. The widget only opens on those addresses; anywhere else, it does not even show. - Copy the line of code the screen shows. It looks like this:
<script src="https://chat.usecesar.com/widget.js" data-key="wk_…" async></script>
- Paste it before
</body>on every page of the site. On WordPress, Shopify, Wix, Webflow or any platform that accepts a snippet of HTML, this takes a minute. - Turn the assistant on. Done: the bubble appears.
On the same screen you choose the colour, the side of the screen, the opening greeting and the theme (light, dark, or whatever the visitor uses). A live preview shows the result as you go.
Several assistants, one panel
A company can have more than one assistant. One for sales on the store website, another for support on WhatsApp, a third for the corporate site. Each with its own persona, data sources and channels, and all of them in the same panel, for the same team.
What it does not do
It does not make things up. If the answer is not in the instructions or the allowed sources, it says it will confirm with the team and calls a person. It sees nothing of your company that an administrator has not allowed, column by column. And it appears on no website outside the list of domains you defined.
One caveat worth stating: on WhatsApp, the customer's number is verified by Meta. On the website, the visitor types who they are. So tools that look up a customer's data by phone number, when enabled for the website, answer about the number the visitor entered. If that is sensitive in your business, keep those lookups on WhatsApp only, or ask for a second confirming detail in the instructions.
What it costs
The same as WhatsApp service: the attendant's replies consume the César Tokens in the company wallet, with 1 million per month on the free plan. There is no per-channel fee and no per-conversation charge on the website. The panel shows how many replies went out through the website and how many through WhatsApp this month.
When the attendant closes a sale, the invoice can go out on its own: see how to issue automatic service invoices from your orders.
If you already have a company on César, the button is under Attendant › Channels. If not, create yours and start on the free plan.
If your store runs on WooCommerce, the path is even shorter: see how to connect the store and invoice its orders automatically. And to understand why software is moving away from menus and buttons, read the end of the menu.